The nerd wears Prada and laughs in the face of luxury

The moment when art attracted me.

It wasn't love at first sight

I was the nerd.
Deep in codes, contexts, concerts.
Not in consumption. And certainly not in couture.
For me, art was: still, framed, behind glass.
I looked. Nodded. And moved on.

Until she held up a mirror to me.
Not made of silver. From Louis.
With emoji. With crown.
And a cheeky smile that jumped right into my face.

Between consumption and concept

An old designer bag that emerged from obscurity years later.
Patina, signs of wear, a bit of history.
And suddenly: an emoji with tears of joy.
A break.
A wink in the luxury segment.
I laughed. And bought it.
Not as a status symbol.
But as an attitude.
BrandArt calls this "artistic transformation".
I call it liberation.

Carry me, but don't hide me

Art to go.
Not a dust catcher, but a statement piece.
I take it with me to cafés, meetings and when traveling.
And knows that every scar becomes part of the story.
Every scratch a brushstroke of everyday life.
The object is alive - because I am alive.
And at some point it will live on without me.
This is wearable art.

From the wall to the hand

I wanted to know who was behind it.
I came across Ralf.
Not a gallery type. More like street.
An artist who plays with luxury - but never takes it seriously.
Crown meets irony. Emoji meets icon.
What convinced me?
His mantra: humor is a weapon against consumerism.
Amen.

And today?

Today, I no longer just look at art.
I wear them.
I interact with her.
And I talk about them.
Not because it is expensive.
But because she says something.
About us. About our time.
And about the question of how we Making things valuable - or worthless.