Art to go - luxury that lives

I no longer wanted art to just hang quietly on the wall.

Don't get me wrong - I love the grand gesture, the white space, the golden frame. But I love it even more when a work of art is alive. When it breathes. When it walks with you, accompanies you, is seen, is touched - not just by looks, but by hands, by everyday life, by real life.

A work of art should not stand still. It should talk to you, walk with you, grow with you.
That's why BrandArt doesn't stay on the wall - it lives. It accompanies you, is worn, used, touched. And that's exactly what makes it more valuable.

This is the story of wearable art. Of real transformation. And about why a painted wallet can say more about you than any Instagram profile.

From Wall to Street: How wearable art is created

I no longer wanted art to just hang quietly on the wall.
Don't get me wrong - I love the grand gesture, the white space, the golden frame. But I love it even more when a work of art is alive. When it breathes. When it walks with you, accompanies you, is seen, is touched - not just by looks, but by hands, by everyday life, by real life.

That's how BrandArt came about. From an impulse.
I took a second-hand Louis Vuitton wallet - not just any old one, but one with a history, with scratches, with character. I painted it, signed it, gave it a new meaning. No longer an accessory, but an expression. No longer a status symbol, but a statement.

And then? I didn't put it in a display case. I put it magnetically on a canvas - with silk roses, with strength, with pride. And the next day I took it off again, pocketed it, carried it into the subway, pulled it out at the bar, used it.
Art that goes out with you. That talks to you. That comes back - changed.

This is not a fashion.
This is not advertising.
This is a work of art. And you are part of it.

Interaction as a value driver: every touch makes history

I know what you're thinking.
"If I really take this with me... won't it wear out?"
Yes, and that's exactly the point.

I don't want dead objects. I don't want collector's items that suffocate in acrylic glass. I want art that changes - because you use it. Because you wear it. Because you love it, lose it, find it again. Every touch, every scratch, every little wear and tear: This is your signature. That is what connects my work with your life.

You will see how the material changes.
How the colors shift over time.
How a golden zipper becomes duller, but somehow more beautiful.
Luxury gets patina. Art gets depth.

And suddenly it's no longer just my work of art. It is ours.
Because without you - without your movement, your moments, your everyday life - it remains incomplete. Unlived. Unfree.

So the question is not: "What happens when I use it?"
The question is:
What happens if you don't?

Daily Rituals: Carrying, showing, hanging back

There are people who hang art on their walls.
And then there are people who take them off in the morning, put them away and set off into the world.

I call that: BrandArt rituals.
Not planned, not staged. But honest. Spontaneous. Lived.

You wake up, get dressed - what you wear is an expression. Then you reach for the wall: your wallet, your piece of art, your statement. It clicks off magnetically, very easily. And bang - you're out. On the way to work. In the café. When traveling. In conversations.

It is seen.
Not from curators, but from strangers, from friends, from yourself in the mirror. And it becomes part of moments, of encounters, of questions.
"What is that?" - "Is that a real Louis Vuitton?" - "Where did you get that?"

And in the evening?
You hang it back. Like a ritual.
But it's not the same as in the morning.
Because you wore it.
Because you have charged it with meaning.

BrandArt is not made to be forgotten.
It is designed to to be part of your story again and again.
And at some point - perhaps - it hangs still. Not because it's finished. But because it has said everything.

Luxury in public spaces: statement or provocation?

If you go out with a BrandArt artwork, you will be seen.
Not secretly, not hidden - visibly.
And that's a good thing.

Because it triggers something.
Because it raises questions.
Because it offends.

I remember the moment when someone asked me on the street:
"Are you even allowed to do that? Paint a Louis Vuitton?"
And I just said:
"I can do anything as long as it's art."

What I do is not advertising for brands.
It is not a homage.
It is an intervention. A reinterpretation. A friction between luxury and everyday life, between commerce and meaning. I take a symbol of wealth and transform it into a medium for emotion, criticism, identity.

Street meets gallery. Emoji meets monogram. Artistic freedom versus trademark protection.

And that's where the dialog begins.
Because art has to take place outside - not just in museums, not just online. But in the middle of real life. On asphalt. On the bus. In your gaze.

I don't care if someone finds it beautiful.
The important thing is:
You think about it. And that is already more than most logos ever achieve.

Living Luxury, Moving Art: Your role in the story

BrandArt is not a product. It's not something you simply buy, pay for, put somewhere and forget about.

BrandArt is a start.
The first line is mine. The rest - is yours.

You are not a buyer. You are a co-artist.
With every movement, with every decision, when you wear, show, post, hang back or tell the artwork - you make it your own. You give the object meaning. And meaning is priceless.

That's why every edition at BrandArt 1/1.
Because nobody lives like you.
Because nobody can copy your feeling, your look, your story.
Not Hermès, not Gucci, not the AI, not even myself.

And if you have the feeling now:
"Okay, this is art that suits me" –
then you become part of it. Collector. Carrier. Storyteller.
And perhaps - the beginning of a new chapter.

Because this is more than just a wallet.
It is a manifesto on silk.
A thought in color.
A work of art on its way to you.

Welcome to BrandArt by LIST.
Where Luxury meets Expression - and never stays still.